The world according to Bramli
Bramli is a leading Israeli manufacturer of plastic kitchenware and houseware renowned for its fun, functional trendsetting designs. Over the past decade the company heavily invested in design and global brand development. Today Bramli’s fun and functional products are highly visible in renowned do-it-yourself stores and department stores such as Target across the world. Since its inception Bramli has been making a statement on the homeware design scene with its plastic homeware solutions. Taking the plastic medium to new levels, Bramli has dared to explore new directions with surprising results.
Bramli’s mission was to deliver innovative designer homeware at affordable prices that bring fun, joy and functionality to as many households as possible.
By 2000 the company began to manufacture eye-catching houseware that were impulse buys on one hand and great value for money on the other. Soon after Bramli lines were decking department stores with funky products, each with its own personality.
Today Bramli products are practical and appealing; their tactile surfaces, vibrant colors, collection concepts and fashionable forms consort with functional value.
But until over a decade ago, its mother company - Bram companies manufactured traditional plastic ware. In 1999 its founder Eli Bramli wanted to create a new global venture that developed brand conscious, trend setting homeware at affordable prices.
How did Bramli become a global success story? Bramli’s founder attributes the company’s success to the creative spirit of the company’s young team combined with a group of skilled experts with over 30 years of manufacturing experience.
Today the company produces three main lines segmented by functionality, each characterized by its own story, personality and appeal. Bramli has recently invested energies and finances into an international logistics operation. To streamline operations, the company purchased a manufacturing and logistics plant in France last year and plans to duplicate the process in the States.
As for 2008 and onwards – Bramli is looking to expand its ranges beyond the kitchen into the kids rooms, the garden and more.
