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Category Archives: Tel Aviv

Everything you want to know about Tel Aviv.

A special interview with Michael Iron from Streamsoft, about a revolutionary new way to broadcast video online

Software developer Streamsoft has just announced the up and coming launch of its first product, the Streamsoft player, in the second quarter of 2008 and a new round of venture funding.

Streamsoft Player is new and exciting software that will empower and simplify how you broadcast video on the internet.
“We are very excited about the future” says Streamsoft founder and CEO Michael Iron. “The last year has been very good to us. Our technology is maturing and tests with real time internet traffic have shown how robust and scalable our technology really is.

Our R&D team in Israel is growing and we were fortunate enough to attract some great talent. And of course good people create an environment where more talented people want to join. We will also have a US presence soon for sales and marketing.

We are testing our software at a leading technical institute in Israel and we hear that the buzz around the campus is very favorable. With a great team, strong technology and sufficient funding we expect our launch to be highly successful”. While Streamsoft is still operating in stealth mode industry insiders estimate that its software will create a big wave in the pool of online video.

Michael Iron, Streamsoft CEO announces company’s media player to launch beta soon

Software developer Streamsoft has just announced that after collecting some 1,000 new product and service ideas from P2P users they are taking the user suggestions seriously and will soon debut and implement new features to Streamsoft player before launching its Beta to the market. Streamsoft player is a platform where you can broadcast your favorite movies, TV shows, sports and videos on the internet.

"It’s exciting to see the community’s interest in video streaming solutions like Streamsoft player" said Michael Iron, Streamsoft founder and CEO. "The feedback we got from potential users has been all about flexibility and we have seen a consistent request to provide platforms that allow people to broadcast their video of choice. We are listening, and as a result, we are working with to certify our clients. This is another step towards ensuring that our customers have a good experience with Streamsoft player"

Tel Aviv Street Party - Urban Moto Music Israel 2007

Still looking for video streaming solution? Well, you do not have to keep looking anymore

You read that right, Software developer Streamsoft has just announced the upcoming launch of its first product, the Streamsoft player, in the second quarter of 2008.

With Streamsoft player you will be able to view and broadcast live video streams over the Internet for free. Any user who has a regular broadband Internet connection can broadcast to all his friends and to an unlimited number of members his favorite videos. All of this is being done of course while ensuring the users’ privacy.

“We are very excited and looking forward to launch our product” says Streamsoft founder and CEO Michael Iron. After a busy year of testing our technology with one of most leading technical institutes in Israel we learned that our technology is finally ready to meet the market. Tests with real time internet traffic have shown how robust and scalable our technology really is".

Amazing And Beautiful Tel Aviv Slide Show

Tel Aviv Bauhaus - The White City - Bauhaus Beauty

Tel Aviv Tel Aviv Tel Aviv

Tel Aviv Tel Aviv Tel Aviv

History bestowed upon Tel Aviv unique architectural gems, first and foremost, the world’s largest concentration of buildings in the international style. It all started in the mid -1920s, when the cheeky “teenaged” city began to signal that it was already grown up and starting to be a metropolis. What was missing, through city officials, was a unified architectural style – so they decided to build a new quarter using Bauhaus design principles.

The decision did not come out of the blue:

Starting in the early 1930s, Tel Aviv became home to numerous graduates of Europe’s top architectural schools, who drew their inspiration from the Modernist movement in architecture, primly from the Bauhaus school of art and architecture in Berlin.

Characteristics of the international style include asymmetric composition, minimalism and elimination of decorative elements that do not serve a useful purpose. Interior design is simple and functional, flat roofs allow for the gardens and social gathering, and even serve as a place to sleep in the stifling heat of summer nights. More than anything, however, it is the ubiquitous balconies that set Tel Aviv apart from most other cities. These porches symbolize the communal openness and the strong link between the public and the private in the developing society. To put it simply, the balconies are a great place to sit and catch a cool breeze, while enjoying a juicy watermelon and observing the neighbors. The buildings, known as the White City because of the predominance of white and pastel exteriors, are located mostly along Rothschild Boulevard around Dizengoff Circle and on Bialik Street.

In 2003, Tel Aviv was named a World Cultural Heritage site by UNESCO, the United Nations Educational. Scientific and Cultural organization. This salute by the international body added the White City to the prestigious list of 830 sites throughout the world deemed to be of outstanding value to universal human culture, such as the Taj Mahal and the Pyramids. Welcome to this exclusive club, White City, as the first modern Hebrew-speaking city gets ready to celebrate its 100th birthday.

Boulevard Of Bauhaus Dreams

There is no place like leafy Rothschild, Tel Aviv’s first boulevard, for its number and variety of fascinating buildings. The living architecture museum lining the boulevard and surrounding streets displays architectural gems in the international style, as well as from other periods. Even if we don’t detail all the Bauhaus beauties here, keep in mind what Jorge Amado had to say in his novel Gabriela, clove and Cinnamon: “it is impossible to discover all the magic in just one lifetime – but one must try.”

67 Rothschild Blvd

Samuelson House. Architect: Hain Sokolinsky, 1932.

A three-story residential building that was converted into offices. The building has distinctive cubist characteristics, with its wide balconies facing the boulevards fronting Nahmani Street.

71 Rothschild Blvd

Rieger House. Architect: Zeev Rechter, 1934.

A three-story residential building, featuring clean, restrained lines. The outstanding element is the recessed balconies that create a play of light and shadow between the openings and wall.

82 Rothschild Blvd

Rubinsky-Brown House. Architect: Yosef and Zeev Berlin, 1933.

A residential building whose horizontal lines flow from the vertical stairwell windows to both facades, characterized by its strong pattern of balconies and windows. Its overhanging roof and the use of different plaster finishes emphasize the horizontal lines.

84 Rothschild Blvd

Engel House. Architect: Zeev Rechter, 1933.

A Large residential building that has become one of the symbols of Modernist architecture. The first building in Tel Aviv to be built on pillars (pilotis). Engel House also features a roof garden.

83 Rothschild Blvd

Berlin House. Architect: Yosef Berlin, 1929.

The home of Yosef Berlin and his wife Shoshanna, a sculptor and painter. The house is built of silicates bricks that form a decorative motif of triangular outcroppings and an interesting play of light and shade.

89-91 Rothschild Blvd

Yitzhaki House. Architect: Pinhas Hitt, 1933.

Twin residential buildings that are a mirror image of each other, separated by greenery. The balconies in the front section are angular and shaded, while in the rear section, the porches are curved. The buildings create an unusual unit that stands out from the adjacent structures. Don’t miss the balcony across the street at 96 Rothschild, where a sculpture by Ofra Zimbalista depicts three standing figures – two women and a man; their open mouths make them look as if they were caught mid-sentence, or perhaps mid song.

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