Its rush hour on the Internet and traffic is looking bad. Yet again the routes are jammed until the loading clog up clears… But wait, help is on the way and it seems to be coming from Herzelia based PeerApp.
PeerApp is a technology innovator and leading provider of solutions that helps Internet Service Providers (ISPs) manage P2P (peer to Peer) and HTTP video traffic. The outcome – traffic flows more smoothly and customers can download video files more quickly. What’s more video quality is boosted, bandwidth costs are reduced and digital rights are preserved – so even content owner’s needs are addressed.
Today, with over 100 million active P2P users, PeerApp is well poised to help transform video on the Internet. Already today millions of broadband subscribers around the world receive high-quality video and other digital media through PeerApp systems.
The huge potential was recognized by Red Herring who recently awarded PeerApp with an honored position on its 2008 winners list. PeerApp CEO and Chairman Robert Mayer in response said the award is an honor as it recognizes the company’s role in helping to spearhead a robust platform for delivering multimedia content.
PeerApp technology, he claims, enables ISPs to provide video and other multimedia to consumers with a great customer experience without investing in expensive network upgrades. So it seems the key video Internet value chain players; the ISPs, the content providers and the consumers all have something to sing about.
PeerApp’s success can largely be attributed to their new patented P2P caching and acceleration technology. Ultraband enables ISPs to take the heavy burden of downloading pages off their network and onto a video cache server which operates very much like a traditional Web cache server.
Instead of making direct connections to servers across the globe to download pages, web browsers fetch cached copies of updated web pages from third-party cache servers. Cache servers provide the same services as the direct server, but help reduce network traffic and speed up users’ Internet connections. This way, traffic flows more smoothly and customers are able to download video files more quickly. According to the company’s CFO Yossi Hazan a file that usually takes over six hours to download to your PC will arrive in six minutes - a factor of 60 times faster.
Phew, it’s good to know the coast is clearing especially when it comes to watching my Heroes episodes with almost zero network interference.
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