“Thank Israeli Soldiers” an Israeli charity, was founded by 3 young IDF reserve officers to give Israelis and Jews around the world a vehicle to show appreciation to the young men and women protecting Israel.
This morale-boosting relationship is created by people sending personal notes and a care package filled with supplies specifically requested by the soldiers themselves. We work together with the Friends of the IDF to deliver the packages to IDF bases throughout the country.
The campaign launched in Israel on November 16, 2008 when a professional advertising campaign, donated by Young & Rubican, rolled out on buses, newspapers and radio stations. A guerilla campaign and media coverage quickly put “L’Chayalim B’Ahava” , as it is called in Hebrew, on the map.
As the campaign moves into schools and youth groups across Israel, Thank You Israeli Soldiers was launched in an internet campaign on December 8, 2008. Volunteers in the USA and London are beginning to bring the project to their communities, with the goal of involving worldwide Jewry in this easy mitzvah of showing soldiers we care.
Thousands of young men and women chose to give years of their lives to defend Israel. You can choose to say thanks by choosing which size package to send, which area of the country to send the package, and what to say in your letter to a soldier. When you click send, we’ll take care of everything else.
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